One of the most enduring myths in telemarketing today is that liability for Do Not Call violations can be avoided merely by relying upon the representations of others. The most common scenario for this is as follows - Seller A obtains a "scrubbed" lead list from List Broker B that is used in Seller's A's calling campaigns. Seller A (either by itself or via an outside vendor) makes calls to consumers using the list, and rather than conducting a separate analysis of the list information before calling, simply relies upon the broker's representations that the list is good to go. Despite numerous enforcement actions to the contrary, there are still many in the teleservices arena who follow this scenario in the misguided notion that the FTC's enforcement hammer will somehow be deflected from them.