N.M. Stat. Ann. § 57-12-11
§ 57-12-11. Civil penalty
In any action brought under Section 57-12-8 NMSA 1978, if the court finds that a person is willfully using or
has willfully used a method, act or practice declared unlawful by the Unfair Practices Act [57-12-1 NMSA
1978], the attorney general, upon petition to the court, may recover, on behalf of the state of New Mexico, a
civil penalty of not exceeding five thousand dollars ($ 5,000) per violation.
