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AGRICULTURE, TRADE AND   CONSUMER PROTECTION
CHAPTER ATCP 127. DIRECT   MARKETING
SUBCHAPTER V -- TELEPHONE   SOLICITATIONS; NO-CALL LIST
Wis. Adm. Code ATCP 127.82
ATCP 127.82 No-call list

(1) COMPILING THE LIST. The department shall compile a no-call list containing the telephone numbers and ZIP codes of residential telephone customers who indicate, according to sub. (3), that they do not wish to receive telephone solicitations.

(2) SOLICITATIONS PROHIBITED. No person may make a telephone solicitation, either directly or through an employee or agent, to a residential telephone customer whose telephone number appears on the current no-call list. A telephone solicitation made in violation of this subsection does not, by itself, result in a monetary loss for which a residential telephone customer may seek recovery under s. 100.20 (5), Stats., unless that customer sustains an actual monetary loss as a result of another violation of this chapter.

(3) INDIVIDUALS INCLUDED ON THE LIST. (a) A residential telephone customer or the customer's caregiver may contact the department to have the customer included on the no-call list. The residential telephone customer or caregiver shall give the department all the following information:

1. The customer's telephone number including area code.

2. The customer's postal ZIP code.

3. The customer's name and address, if requested by the department. The department may not include the customer's name or address on the no-call list.

4. The caregiver's name and address, if a caregiver contacts the department on behalf of the customer. The department may not include the caregiver's name or address on the no-call list. Note: The department will publish a telephone number and website address that residential telephone customers may contact to sign up for the no-call list. The no-call list will include only the customer's telephone number and ZIP code. (b) No person, other than a residential telephone customer or the customer's caregiver, may ask the department to include the customer on the no-call list.

(4) DISTRIBUTING THE LIST. The department shall distribute the no-call list to each person who is currently registered with the department under s. ATCP 127.81. The department shall distribute the no-call list to the addresses, and in the manner, specified by the registrant under s. ATCP 127.81 (2) (j). A no-call list takes effect on the date specified by the department. The effective date shall be not sooner than 10 business days after the department distributes the list.

(5) UPDATING THE LIST. The department shall compile and distribute an updated no-call list every 3 months. The department shall distribute each updated list in the manner provided under sub. (4). An updated list takes effect on the date specified by the department. The effective date shall be not sooner than 10 business days after the department distributes the list.

(6) LIST DELETIONS AND RENEWALS. The department shall delete a residential telephone customer from the no-call list 2 years after that customer last applied for listing. The customer or the customer's caregiver may renew the customer's listing at any time, in the manner provided for an original listing under sub. (3).

(7) NO RE-DISTRIBUTION BY LIST RECIPIENTS. A person who receives a no-call list may not distribute any part of that list to another person, except that a current registrant under s. ATCP 127.81 may redistribute the list to persons covered by that registration.

(8) LIST NOT OPEN TO PUBLIC INSPECTION. (a) The department may not release a no-call list, or any information collected under sub. (3), except that:

1. The department may release a no-call list to a person currently registered under s. ATCP 127.81, or to persons covered by that registration, as provided in this section.

2. The department may release a no-call list as necessary to enforce this subchapter, or to comply with a subpoena or judicial process, subject to any protective orders that may be necessary to ensure the confidentiality of the list.

3. The department may release a no-call list to the federal trade commission or other federal agency maintaining a national no-call list. Note: See s. 100.52 (2) (c), Stats.

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